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American Eagle Guadalajara – Jalisco, Mexico


American Eagle’s Guadalajara store design is an exercise in taking an existing, well-established and successful brand, and adapting its principles as part of a new expression in a new country.

This particular location sits in the middle of a very modern outdoor shopping center, and is envisioned as a tropical manifestation of its American counterpart.

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This project was executed by Richard Beard while he was a principal or senior vice-president at BAR Architects (Backen, Arrigoni and Ross).